Marketing Competencies

Marketing competencies help define success in any marketing role. The skills and abilities collected below include specific behaviors and technical skills that are consistently exhibited by marketing professionals.

Here are some of our top marketing competencies, based on extensive research and real-world experience.
Branding and Positioning
Content Marketing
Event Management
Integrated Marketing Communications
Marketing Metrics
Marketing Strategy
Media and Public Relations
Pricing Concepts and Methods
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Why HRSG Competencies?

30 Years of Expertise

HRSG competencies have been developed and refined over a 30 year period by competency experts.

Multiple Levels

All HRSG competencies contain multiple levels of proficiency that describe different levels of ability.

Behavioral Indicators

All competencies come with measurable indicators that describe what practicing the competency looks like.

Behavioral Competencies
Technical Competencies
Leadership Competencies