Digital Marketing Competencies

Digital marketing competencies help define success in any digital marketing role. The skills and abilities collected below include specific behaviors and technical skills that are consistently exhibited by digital marketing professionals.

Here are some of our top digital marketing competencies, based on extensive research and real-world experience.
Digital Advertising
Digital Analytics
Digital Asset Management
Digital Ecosystem Management
Lead (Demand) Generation
Marketing Digital Literacy
Service Marketing and Marketing Innovation
Strategic eCommerce
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Why HRSG Competencies?

30 Years of Expertise

HRSG competencies have been developed and refined over a 30 year period by competency experts.

Multiple Levels

All HRSG competencies contain multiple levels of proficiency that describe different levels of ability.

Behavioral Indicators

All competencies come with measurable indicators that describe what practicing the competency looks like.

Behavioral Competencies
Technical Competencies
Leadership Competencies